“Spaceship on the Road” arrives in the Middle East


Hyundai’s new multi-purpose vehicle Staria has rolled to the Middle East and if you judge it just by its looks, no one will mistake it for anything other than a vehicle that, in fact, was only recently created.

The team responsible for the new speedster designed a people mover with an outer shell that picks up on modernity and is visually clearly different from all of the competition.

It’s noteworthy for what Hyundai calls its “one-curve gesture silhouettes,” and the idea was to create the impression of the kind of spaceships that pop into the imaginations of those who make science fiction films and create comics.

This becomes clear when you look at the vehicle from the front, where there is a distinctive grille with horizontal daytime running lights and headlights underneath. The back is a little more conservative, but that might be the only aspect of the Staria you would make this observation about.

Lowered belt lines and panoramic side windows improve the overall view of the car and, according to Hyundai, create a feeling of openness.

The high-tech look continues inside, with a 10.25-inch (26-centimeter) front display and the digital cluster on top of the dashboard that gives the driver an unobstructed view.

A 64-color ambient mood lighting should also ensure a correspondingly elegant interior atmosphere.

There are several seating configurations available, from just two for the van model to five, seven, nine and even 11. Maybe not as roomy as a street version of the Starship Enterprise, but definitely roomy enough.

Before you even get in, the Staria’s sliding doors open automatically when you approach (as long as you have the Smart Key with you, of course).

Power comes from a diesel-powered 2.2-liter engine or a more powerful 3.5-liter gasoline engine, with some versions being boosted by an air-cooled turbocharger.

According to Hyundai, the Staria reflects its commitment to leading the mobility industry as a provider of intelligent transportation solutions as part of its “Progress for Humanity” vision.

Bang Sun-jeong, head of Hyundai Motor Company Middle East & Africa HQs, said the Staria would “offer a whole new experience for customers,” and for those of us who are not used to driving around in concept vehicles, it could quite a point.

Updated: October 11, 2021, 9:42 am


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